发展特色产业是解决我国会展弊端的新思路——以浙江制造业为例

Developing characteristics industry is the new thought to solving China exhibition's shortage——take Zhejian manufacture industry as example

众所周知,会展是一种综合经济。然而,我国的会展发展至今却弊端重重,实际效果不理想,真正有影响的品牌会展并不多。症结何在-笔者认为忽视了特色产业这个促进会展发展的重要因素是一个主要原因。目前破解会展弊端的文献多集中在市场化运营﹑体制改革和中外对比等领域,但对特色产业的迅速提升会展品质,产生巨大的经济和社会效益方面论述不多。本文旨在为全面提升我国会展品质,破解现存的会展弊端提出新的可行思路。

It is well known that the Exhibition economy is the new increasing point to boost our country＇s economy. But after 20 years developing process, Chinese exhibition industry still existed many problems seriously blocked its development .Quantities of the articles in many views to solve these obstacles by the ways of market operation, system innovation, etc; However at present the writer aware that few articles concerning the Special Industry maybe can provide the new idea to solve the existed exhibition problems , so the writer now just show this new view with the purpose to cut a new way to discuss how to solve the problems ＆ improve our country＇s exhibition quality.