供电企业营销管理战略的探索与研究

Study of marketing strategies of power supply companies

从电力企业营销管理的指导思想入手,阐述了从战略角度扩张电力市场,提高营销管理水平的必要性。在新形势下电力营销战略的实施步骤上做了探索与研究,针对目前电力营销战略的实施工作存在的问题提出了若干建议。

According to the guiding ideology for marketing management of power supply companies, the necessity of expanding the electricity market and improving the level of marketing management is illuminated. The implement steps of marketing strategies in new situations are studied, and suggestions are proposed.