城市旅游地意象空间分析--以南昌市为例

A Spatial Analysis of the Image of Urban Tourist Destinations——A Case Study on Nanchang

意象空间分析对旅游地规划与开发具有重要的指导意义。本文以城市游客为研究对象,采用照片选取和意象草图调查相结合的方法对南昌市旅游地意象空间进行研究。研究表明,南昌市旅游地的意象空间结构以"矩形"为特征;对典型地物出现频率进行统计发现,地标性景点和道路出现的概率最大,功能区域和城市边缘出现的概率次之,节点出现的频率最少;南昌市意象空间地图与旅游交通地图相比,在涉及的空间范围、包含的景点数量和结构的复杂程度等方面都存在着较大差异。

The spatial analysis of image is of important instructive significance to the planning and exploration of tourist destinations. The paper, taking urban tourists as study object and adopting the methods of photos selection and image mental maps, makes a study of image space in Nanchang. The research indicates that the spatial structure of image here is characterized by ＂rectangle＂. Statistics of appearance frequency in typical sites find that the biggest probability of appearance is landmark scenic spots and roads and the probability of appearance of functional districts and urban outlying areas takes the second place. In contrast of tourist transportation map, there exists bigger difference in terms of number of scenic spots and structural complexity in Nanchang image space map.