摘要
文章利用顾客满意度模糊综合评价模型对武汉东星旅行社进行了研究,通过问卷调查及数据分析的方式对武汉东星旅行社顾客满意度的各个影响因素及其影响程度进行了分析。
This paper uses customer satisfaction fuzzy comprehensive evaluation model of travel agency to study the Wuhan East Star travel agency. Through questionnaire and data analysis methods, this paper analyses the various factors and the degree of the influence on customer satisfaction with the Wuhan East Star travel agency.
出处
《华中农业大学学报（社会科学版）》
2008年第3期44-47,共4页
Journal of Huazhong Agricultural University(Social Sciences Edition)
基金
国家自然科学基金项目(70471020)(70772075)
关键词
顾客满意度
模糊评价
评价体系
旅游业
customer satisfaction
fuzzy evaluation
evaluation system
tourism industry
