我国旅游资源开发SWOT分析及模式探讨——以湖南省湘西自治州为例

Tourism Resources Development:SWOT Analysis and Research Model——A Case Study of Xiangxi Autonomous County of Hunan Province

湘西具有丰富的旅游资源，良好的区位优势和发展生态旅游的基础。通过对湘西旅游资源开发等多种优势、劣势、机遇和威胁进行分析，并结合国内外旅游资源开发的成功经验，提出了品牌经营、乡村旅游、主题公园旅游等开发模式。

Xiangxi is rich in tourism resource, and has advantage of position for ecological tourism development. By means of SWOT （strength-weakness-opportunity-threat） analysis, the paper does the analysis in the Xiangxi tourism resources such as the development of the strengths, weaknesses, opportunities and threat. And combined with the successful experiences of tourism resources development at home and abroad, it proposed such development models as brand management, rural tourism, theme park tourism.