基于SSM分析的江苏省入境旅游市场结构研究

Research on the Structure of Inbound Tourism Market in Jiangsu Province based on SSM Analysis

文章依据SSM数学模型原理,以相关入境旅游统计数据为依据,选取江苏省主要海外客源国(地区)为样本,考察了江苏省入境旅游市场的发展态势和结构状况。在此基础上,有针对性地提出了江苏省入境旅游市场开发的具体建议,从而为有关部门制定入境旅游市场开拓战略提供新的依据。

The change of the structure in tourism market is a major influential factor in the making of the developing strategy of tourist destination. Currently. the main methods to analyze the tourism market structure are growth-rate method, market-share analytical method etc. ,but these methods arc due to toe single factor＇s analysis much more than to hold the tourism market overally. Be an extensively-applicared practical method in economic research in western, Shift-share Method （abbreviate for the SSM） can be equally applied to reveal the variety of tourism market structure. According to the principle of mathematical model of SSM, taking the related inbound tourism statistics data as a basis, selecting the main oversea tourism country （region） in Jiangsu province for the sample, the paper investigates the developmeul trend and structure of Jiangsu＇s inbound tourism market. With these foundations, the thesis puts forward the concrete suggestions for development of Jiaugsu＇s inbound tourism market, which is expected to provide a scientific reference to establish the new strategy of inboud tourism development for concerned department.