摘要
大力发展品牌农业,实施农产品品牌带动战略,是市场经济条件下发展现代农业的必然选择。文章以农产品品牌带动的内容为切入点,在分析农产品品牌特点的基础上,提出农产品品牌带动战略实施的机制模型与对策。
In a market economy, It is an inevitable choice for the development of modern agriculture to develop brand agriculture vigorously, and implement the strategy of agricultural products brand-driven. This paper first analyses the content and for agricultural products hrand-driven, and analyses the characteristics of agricultural products brand, finally led to the mechanism model and countermeasures for implementing the strategy of agricultural products brand-driven.
出处
《华东经济管理》
CSSCI
2008年第7期59-63,共5页
East China Economic Management
关键词
农产品
品牌带动
战略
机制
对策
agricuhural products
brand driving
strategy
mechanism
countermeasures
