延安国家森林公园游客结构及行为特征分析

Analysis of Tourists Structure and Their Behavior Characteristics of Yan'an National Forest Park

基于实地考察,对游客的抽样问卷调查,分析了延安国家森林公园客源市场分布,游客年龄、学历、收入、职业,以及出游方式、停留时间、旅游感受等行为特征,提出了延安国家森林公园改善旅游地环境,提高旅游服务质量,拓展客源市场,深度开发延安市"一圣、两河、三黄、四山"旅游产品的可持续发展和战略性举措.

On the basis of spot investigation and the random sampling questionnaire, the tourists of Yan＇an National Forest Park, their age, education, income, and career are analyzed, tourists＇ outing terms and time, touring feeling were analyzed as well. On the basis of this analysis, it pointed out that we should improve the environment of Yan＇an National Forest Park and quality of service, expand tourist market, and specially develop tourism products near Yan＇an city, extend the travel time and improve the tourists consumption level.