传媒与文学的互动及其价值取向的融合和流变

Interaction between Media and Literature and Its Fusions and Changes of Value Orientation

传媒对文学的最明显影响是在传媒与文学的互动中产生的新的文学样式;文学对传媒的最明显影响是在文学与传媒的互动中产生的新的传媒表现形式。传媒与文学的价值取向的融合主要表现在三个方面:重政治意义表达,重新闻要素含量,重商品市场效应。传媒的价值取向倾向于注重外在因素,文学的价值取向倾向于注重内在因素。

The most obvious influence the media acts on the literature is a new literature style coming into being ; Similarly, the literature can also influence the media, the result is a new media means appearing. The fusion of value orientation between media and literature mainly displays in three aspects： political significance expression, content of news＇ essential factor and commodity market effect. However, the media＇ s value orientation tends to the external factor, the literature ＇ s value orientation favors the intrinsic factor reversely.