浅析信息社会中舆情、信息、舆情信息、微观经济行为之耦合联系

On Coupling Relationship between Public Opinion,Information,Information of Public Opinion and Micro-Economic Behavior in the Information Society

当代社会,信息渠道畅通,信息发布、回馈、汇集的便利为舆情的衍生、发展、扩展以及汇集提供了前所未有的便利。身处经济社会之中的每个个体,既是经济活动的主体,也是舆情动态的参与者和基础细胞,而经济信息与舆情信息也成为个体从事微观经济活动时的信息来源从而左右经济行为决策。

Information is easy to access in modem society and it is convenient to distribute, collect and get feedback, which makes it very convenient for the public opinions to derivate, develop and collect. The individual in the economic society is the dynamic participant and of the public opinion as well as the subject in the economic activity. Meanwhile, economic information and public opinion information becomes the main resource for the individual to engage in micro - economic activity and has a control on decision on economic behavior.