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浅谈如何成功实践交叉销售 被引量:1

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摘要 交叉销售是充分利用信息技术和客户数据赢得更多忠诚顾客、优质顾客,提升企业竞争实力和获利能力的创新营销方式。尽管在国内外的相关行业中已经有了交叉销售的先例,但是,在我国很多行业,交叉销售并没有成功的实践,因此如何成功实践交叉销售的研究就显得尤为重要。
机构地区 西南财经大学
出处 《现代商业》 2008年第21期112-112,共1页 Modern Business
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