2Paul Greenberg, Martha Rogers, Don Peppers. CRM at the Speed of Light, Capturing and Keeping Customers in Internet Real Time[M]. New York: McGraw-Hill, 2001.
3Bryan Bergeron. Essentials of CRM, A Guide to Customer Relationship Management[M]. New York: John Wiley & Sons, 2002.
4Gartner Group. Align Financial Services Analytics to Capture Wallet Share[N]. New York: New York Times, 29 October 2002.
5郭国庆.筑牢连接企业与市场的桥梁[N].人民日报, 2003-4-24(9).
6Tina Harrison and Jake Ansell. Customer Retention in the Insurance Industry: Using Survival Analysis to Predict Cross-Selling Opportunities. Journal of Financial Services Marketing. 2002.
7Ron Garland. Non-Financial Drivers of Customer Profitability in Personal Retail Banking. Journal of Targeting, Measurement and Analysis for Marketing. 2002.
8Yasar F.Jarrar and Andy Neely. Cross-Selling in the Financial Sector. Customer Profitability is Key. Journal of Targeting, Measurement and Analysis for Marketing. 2002.
9C.B. Bhattacharya, Sankar Sen. Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies. Journal of Marketing. 2002.
3Agrawal R, Shafer J C. Parallel mining of association rules: Design, implementation, and experience [ M ]. IEEE Trans. Knowledge and Data engineering,1996.
4Ballou D P, Tayi G K. Enhancing Data Mining:Models and Algorithms[M].New York:Springer,2008.