摘要
将新产品开发不确定性的来源分为3种:市场不确定性、技术不确定性、开发进程中的不确定性,并分析了具有阶段性与多维性的特点。提出了管理新产品开发不确定性的4种方法:做好新产品开发的前期工作、做好关口决策、分散新产品开发的不确定性、注重不确定性因素的评估并建立不确定性管理的早期预警系统。
The source of new product development uncertainty is divided into three types： market uncertainty, technology uncertainty and process uncertainty. Its stage and multi dimension characteristics are then analyzed. Finally, four methods for managing new product development uncertainty are presented： serious preparatory work, right stage-gate decisions, dispersing uncertainty of new product development, paying attention to assessment of uncertainty and establishing early warning system of uncertainty management.
出处
《科技与管理》
CSSCI
2008年第4期49-52,共4页
Science-Technology and Management
关键词
新产品开发
不确定性
不确定性管理
new product development
uncertainty
uncertainty management
