近代报纸广告的社会价值——以《申报》、《大公报》为例

The Social Value of Advertisement in Modern Newspapers——Examples from Shen Daily and Dagong Daily

报纸是近代主要的大众传媒,广告是其主要内容之一,它不仅对于当时的经济有积极促动作用,同时对整个社会的发展都有重大的意义和价值。本文以《大公报》与《申报》为例,对其广告的社会价值进行全面分析,以期对认识当今广告的社会价值有所裨益。

As an important mass media in the Qing Dynasty, Da Gong Bao and Shen Bao had a facilitating effect on its economy with advertisement as one of its main content. Meanwhile, They had a significant role in the social changes and the process of China modernization as an impulse of china social development and a boost of social transformation.