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数据挖掘技术在CRM中的分析应用 被引量:2

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摘要 客户关系管理(CRM)逐渐成为企业的焦点,也是数据挖掘技术的重要应用领域。基于数据挖掘的CRM可以帮助企业有效地制订客户发展策略,为客户提供个性化服务,并将极大地提高企业的决策效率和决策能力。
作者 范方
机构地区 山东科技大学
出处 《大众科技》 2008年第7期32-32,31,共2页 Popular Science & Technology
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