保险进社区:一种值得推广的新型营销模式

Community insurance:a new distribution model to be adopted

保险进社区是近一两年才兴起的,也被称作保险服务进社区、保险知识进社区、保险宣传进社区等,叫法不同,反映出人们对保险进社区的认识和目的存在较大差异:把它当作一种服务方式、一种宣传手段抑或一种推销方式。认识和目的的差异,决定了保险进社区的做法将大相径庭。为此,需要对保险进社区进行认真研究,准确定位。笔者认为,保险进社区应该提炼和嬗变为一种新型的营销模式,它有着丰富的内涵、明显的特点、具体的内容和突出的优势。

Community insurance is a new concept emerged in the last two years, It is also called ＂insurance service in community＂, ＂insurance knowledge in community＇ , or ＂insurance promotion in community＂ etc, The existence of the different terms indicates the difference of understanding on the purposes of bringing insurance into communities, as a mode of service, a way of publicity or a type of distribution. Different concept and purpose determines that the actual operation of community insurance is wide apart from each other. Therefore, we need to carefully study it and accurately position it accordingly, The author thinks it is more accurate to define it as a new distribution model, It has unique characteristics, rich connotation, specific content and exceptional advantages.