企业多元化战略的动因及其风险分析

Study on Motivation and Venture of Diversification Strategy

多元化战略是建立在范围经济基础之上的一种成熟型企业战略发展模式,其主要动因是通过利用企业过剩的资源能力实现技术、市场和管理的协同。但是,现实中很多企业却因多元化战略而陷入危机甚至破产。本文首先分析了多元化战略的理论有效性及其现实危机,阐述了企业多元化战略失误的原因,进而系统剖析了多元化战略实施的根本动因及其可能存在的风险,并提出了防范多元化战略风险的基本策略。

Diversification is one kink of the strategy pattern of development for the mature enterprises based on the range economics. The motivation of diversification is to realize the synergy of technology, marketing and management by using the overflowing resources. But in the reality, so many enterprises fall into the crisis or even to insolvency for diversification. Firstly, the paper analyses the validity in theory and the crisis in reality of diversification. Then the paper expounds the reasons of the misplay of diversification and analyses the fundamental motivation. Finally, the paper reveals the possible ventures and gives some basic tactics to prevent the ventures of diversification.