摘要
价值链分析是识别和评价企业资源与能力的有效方法。本文首先构建旅行社价值链结构模型,然后通过对价值链结构模型上各环节的分析,确定旅行社在哪些环节比较薄弱,在哪些环节上拥有增加价值的潜力。最后找出新方法、新措施来强化价值链环节,提升旅行社的竞争力。
Value chain analysis is an effective method to distinguish and appraise enterprises＇ resource and ability .The article builds travel agencies＇ value chain structural model firstly, then ascertains which link is weak and which link can increase travel agencies＇ value potentially by analyzing every link of value chain structural model, finds out new methods and new measures which can strengthen the value chain link finally, enhances travel agencies＇ competitiveness.
出处
《黑龙江八一农垦大学学报》
2008年第3期105-108,共4页
journal of heilongjiang bayi agricultural university
关键词
价值链
旅行社
竞争力
Value chain
travel agencies
competitiveness
