摘要
调查显示,旅行社和游客对导游的职业道德和学历非常看重,对导游工作还是能够充分理解的。"引导购物"现象是导游业中意见比较集中的方面,旅行社与游客均认为目前导游购物引导中普遍存在不规范行为,这一问题应该通过合理的薪酬机制解决。在调查中还发现,导游专业方面的课程设置也应进行相应的调整。
Survey shows that the touring agencies and tourists attach great importance to the professional ethics and academic qualifications of a tourist guide and can understand his or her work. Shopping guidance is one of the major problems in touring industry and both the touring agencies and tourists agree that there exist misbehaviors in a tourist guide＇s shopping guidance. This problem has to be settled through reasonable salary mechanism. In addition, the survey tells that the course arrangement for touring guides has to be adjusted.
出处
《河北经贸大学学报（综合版）》
2008年第2期68-71,共4页
Journal of Hebei University of Economics and Business(Comprehensive Edition)
关键词
导游
引导购物
薪酬机制
tourist guide
shopping guidance
salary mechanism
