基于混合定价机制的高估价顾客购买策略

Study on High-value Customers Buy Strategy Based on A Hybrid Pricing Market Mechanism

在传统市场和网络市场上销售具有价值易逝性的商品,研究顾客在卖方定价与买方定价这一混合定价机制下的购买行为。分析了顾客的最优出价策略,讨论了成交价和顾客获胜概率,得到高估价顾客的购买策略。

On the market of traditional channel mixed with network, the perishable products is sold. The customers buy behavior is studied on the hybrid pricing market mechanism of sell side pricing mixed with buy side pricing. The optimal bidding strategy of customer is deduced and is proved to be a weak dominant strategy and an equilibrium. The bidding price and the winning probability of high-value customer are discussed,and the buying strategy is deduced.