旅游目的地形象的网络传播模式研究

A Research into the Network Communication Mode of Tourist Destination Image

旅游目的地建设在今天已经成长为一个比较成熟的产业,但目的地形象传播却没能同步走向成熟。我们今天可以看到电视媒体的旅游目的地形象广告,这是一个进步,但我们却未能看到今天最具新技术特性、最具信息扩张潜力的的电子媒体——网络,在目的地形象传播中承担与其时代特点相匹配的义务。因此,研究目的地形象的网络传播模式,既是今天旅游目的地形象传播的必需,也是必然。

Nowadays, Tourist destination construction has grown into a comparatively mature industry, but destination image communication is far from mature. Although we can see destination image advertising on TV, which is already a progress, we seldom use network-the newest technology and the most influential electronic media of today-in the communication of destination image, let alone making the best use of network to match the characteristics of our modern times, Therefore, study network communication mode in the communication of destination image is extremely necessary and even inevitable,