从我国高校运动会宣传稿看当代青年体育文化观

Study of Young People's Sport View from Propagandist Manuscript of School Games

以文本分析法为基本研究方法,对15篇精选出的不同类别的运动会宣传广播稿件进行分析。从运动会宣传广播稿件中,反映出我国当代高校青年群体体育意识的表达、体育价值取向、体育审美情感等体育文化层面所涵括的重要信息。通过这一分析,赋予体育文化更丰厚的内容。

Taking the test analysis as basic theory method, this paper makes analysis on wellchosen fifteen propagandist manuscripts of sport games, reveals the important information of sport culture such as the expression of sports consciousness, the choice of sports value and the emotion of sports aesthetic in high youth community. Through making analysis, the rich content of the sport culture is given.