广告公司员工工作满意度与组织承诺的相关研究

Correlation Research on Organization Commitment and Job Satisfaction in AD Companies

研究尝试探索广告公司内员工工作满意度与组织承诺的关系,全国范围内85家广告公司的268名员工参加了工作满意度问卷和OCQ调查,,结果表明广告公司内员工工作满意度和组织承诺都不高,进一步的相关分析和回归分析表明工作倦怠和组织公民行为具有显著正相关。

This research aimed to explore the correlation between organization commitment and job satistaction in AD companies, surveyed 400 employees in 85 Advertisement companies nationwide with Organization commitment qustionnaire and job satisfaction questionnaire for Ad. companies. The results found that the employees in the AD companies showed relatively less OCB and job commitment, and the further correlation and regression analyses showed that job burnout and OCB is positively correlated.