会展业对唐山文化名城建设的促进作用

A study on the Conference and Exhibition Industry's Promoting Effects in the Process of Constructing Tangshan City's Famous Cultural City

近年来,会展业受到人们越来越多的关注。唐山市在发展会展业方面具有得天独厚的优势,会展基础设施已经初步具备,并已成功开发、举办了陶博会等会展项目。会展业对唐山文化名城的建设作用主要体现在:提供了强大的精神和智力支撑,促进了唐山文化名城建设的速度,为唐山文化名城的建设提供了技术支持,并有助于为唐山文化名城培育和汇聚优质资源。为了更好地发展会展业,并以会展业的发展促进唐山文化名城的建设,应该采取以下对策:强化文化意识,打造文化会展;注重政府引导,规范会展市场;创造特色品牌,形成品牌效应;整合相关资源,培育、引进会展人才;加强政策扶持,拓展国际市场等。

In recent years, people pay much attention on conference and exhibition industry. Tangshan city enjoys exceptional advantageous in the development of conference and exhibition industry, infrastructures have been established, and a serious of exhibition items such as ceramic expositions have been hosted many times successfully. The conference and exhibition industry could make effects on Tangshan city＇s famous cultural city construction in the following aspects： providing great spirit and intelligence support, speeding up the constrution of famous cultural city, conference and exhibition industry, and make use of it＇s promotion effects on the famous cultural city construction, the following measures should be adopted：strengthening people＇s cultural consciousness and construction cultural exhibition, reinforcing government＇s guidance and standardizing conference and exhibition market, creating characteristic brand and forming brand effect, integrating relevant resources, cultivating and inviting talents, enhancing government＇s support and exploring internatonal market etc.