跨文化语境下的商标翻译

Trademark Translation in Cross-cultural Context

商标是产品质量的象征和形象的代表,体现着浓厚的民族色彩和鲜明的文化个性,具有丰富的文化内涵。商标翻译是一项复杂的跨文化语境的语言文化交流活动。从跨文化语境角度探析商标的翻译,寻求指导文化语境与商标翻译的关系。

Trademark, which contains heavy cultural and national tint, is very improtant in product advertising. Trademark translation is an cultural exchange in cross-cultural context. This paper,from the perspective of cultural context,analyzes the principles of trademark translation in cross-cultural context.