谈标志设计中的形象化方法

On the Way of visualization in the Sign Design

在标志设计中,一般多采用形象化的设计方法,具体形式有:人体造型的标志设计,动物造型的标志设计,植物造型的标志设计,器物造型的标志设计,自然现象造型的标志设计;而以汉字为元素的形象化设计是依据文字的内容含义或文字形态整体特点进行艺术创作的强化表达。

In sign designing, visualization is generally used with the following concrete forms： the human body formative sign designing, the animal formative sign designing, the plant formative sign designing, the natural phenomenon formative sign designing, the human body formative sign designing; and the visualization design with Chinese characters as the element is according to the content meaning or the holistic morphologic features of the script to strengthen the expression of the art creation.