创意产业链与创意产业集群

Creative Industry Chain and Creative Industrial Cluster

创意产业链强调以创意为龙头,以内容为核心,驱动产品的制造,拉动批发和营销,带动后续产品开发,形成上下联动、左右衔接、一次投入、多次产出的链条,其关键战略环节包括内容、渠道、媒体、需求;创意产业集群指创意产业在地域上的集中,它使创意产品的创造、生产、分销和利用得到最优化,并能够显著提升创意产业的竞争力。

The creative industry chain, taking creativity as a leader and content as the core, drives product manufacture, pulls wholesale and marketing, stimulates the development of follow-up products and forms a chain with overall interaction from top to bottom and multiple outputs by one time＇s investment. The key strategic links of the creative industry chain include content, channel, media and demand. Creative industrial cluster, which refers to the geographical concentration of creative industry, optimizes the creation, production, distribution and use of innovative products, and improves the competitive power of creative industry significantly.