基于关联规则分析的“购物篮分析”模型的研究

Research on "Market Basket Analysis" Model Based on Association Analysis

以Apriori算法为核心的"购物篮分析"功能模型,利用事务数据库中的销售数据,挖掘顾客购买的商品之间各种有趣联系,帮助商家制定营销策略,合理地安排货架引导销售,既方便顾客购买,同时也刺激了销售。

The function model of ＂Market Basket Analysis＂, which is based on Apriori arithmetic, uses the sales data in affair database to explore all kinds of interesting relations among the commodities consumers have purchased. It can help managers set down the marketing strategy and seek the optimal layout of commodity shelves to guide the sales, which not only makes it convenient for clients to purchase the goods but also stimulates the sales.