摘要
当古玩家马未都在《百家讲坛》京腔京韵地普及中国陶瓷文化时，已有一家广东民营企业——唯美公司，用厚重的实业与果敢的行动，来试图开创中国陶瓷的未来。
How to build the brand of 'Made in China' with Chinese traditional culture? Why did Huang Jianping,the boss of Wander-ful Ceramics Ltd.,who built the national-class musum of architecture ceramics, say: the world top brand of China will come from the industry of architecture ceramics? In his company, how does the culture strategy help its sales?
出处
《中外管理》
北大核心
2008年第8期32-33,12,共2页
Sino Foreign Management
