奥运会门票定价与销售的多维审视

Global perspective of ticket price-making and marketing of Olympic Games

门票收入是奥运会组委会的主要收入来源之一,门票工作主要包括资源统计、定价、印刷、分配、销售、检查等环节,门票的定价与销售是奥运会门票工作的核心环节。认真总结历届奥运会门票的销售经验,有助于促进奥运会门票销售工作良性、有序地进行。

Ticket revenue is one of the major incomes of the Olympic Organizing Committee. The work on ticket includes resource statistics, price making, ticket printing, ticket distribution, ticket selling and checking etc. The price making and selling are the most important, the experience of which for the Olympic Games in the past can help the ticket marketing of the Beijing Olympic Games in good order.