浅谈张家界乡村旅游的开发

A BRIEF DISCUSSION OF THE DEVELOPMENT OF RURAL TOURISM IN ZHANGJIAJIE

目前,乡村旅游得到了前所未有的发展,但其主要集中在经济发达城市的周边地区。该文旨在探讨象张家界这样不具备区位优势的中小型专业化旅游城市,如何发展独具特色的乡村旅游,并给出了一个参考思路,即依靠传统观光型旅游的带动。在这一思路指导下,对张家界的乡村旅游发展进行SWOT分析,提出了乡村旅游开发的宏观和微观建议。

At present, rural tourism gains the unprecedented development, but the industry mainly concentrates in the peri-urban areas of the economically developed cities. This paper aims to explore the way how such medium or small type specialized tourist cities without possession of regional advantage as Zhangjjajie develop their own unique rural tourism. In this paper, a reference to the development of rural tourism is provided traditional sight seeing-leaded tourism is the motive. Under the guidance of this reference, the writer makes an SWOT analysis of the rural tourism Zhangjiajie, and puts forward some suggestions from macro and micro perspectives pertaining to the development of rural tourism.