摘要
区域品牌是区域经济的产物,是众多企业通力合作拼得的结果,是该地域的某行业或某产品的知名度和美誉度。依靠区域品牌获得无形资本,增强了本地域的竞争优势,使区域经济走上了持续发展之路,已经为越来越多的国家和地区的选择。
The regional brands are the products of regional economy, are the results of the numerous enterprises cooperation fully, as well as the popularity and fine reputation of some regional industries or some regional products. The regional brand can provide the intangible capital, strengthen competitive advantage of this region, and cause the regional economy to step onto the road of sustainable development.
出处
《通化师范学院学报》
2008年第7期12-15,共4页
Journal of Tonghua Normal University
基金
吉林省教育厅2006年度人文社会科学项目重点研究课题的阶段性成果
吉教科文合字[2006]第121号
关键词
品牌
区域品牌
经济效应
brand
regional brand
economic effect
