浅论EC—L—DM模式

On the EC-L-DM mode

通过对电子商务(E-commerce)、物流(Logistics)、直销(Direct Marketing)的阐述研究,发现三者的关系,最终将三者有机结合为一体创造出EC-L-DM的营销模式。该模式有效的将互联网、物流网、商业网三者结合起来,在发挥各自功能的基础上形成整体的功效,实现了以最小的成本最高水平的服务来满足个性化越来越强的市场需求,同时兼顾了效率与效益。

Based on e-commerce （E-commerce）, logistics （Logistics）, direct sales （Direct Marketing） on the study, found that the relations among the end, organic combination of all three as one to create EC-L-DM marketing. The model will be effective the Internet, of drift-nets, combined with the three commercial networks in their respective functions on the basis of formation of the overall effectiveness, and to minimize the cost of the highest level of personalized services to meet growing market demand, At the same time take into account the efficiency and effectiveness.