论和谐社会视阈下的绿色营销

Green Marketing in the View of Harmonious Society

绿色营销是人类营销活动的新飞跃,是实现人与自然、社会三者共生共赢的营销活动和过程。作为一个系统的营销组合过程,它的产生是人类理性选择的必然结果。

Green marketing is a big leap in human marketing activities which is an activity and process of realizing coexistence and mutual benefit between human, nature and society. As a systematic marketing process, green marketing is the necessary result of human rational choice.