摘要
绿色营销是人类营销活动的新飞跃,是实现人与自然、社会三者共生共赢的营销活动和过程。作为一个系统的营销组合过程,它的产生是人类理性选择的必然结果。
Green marketing is a big leap in human marketing activities which is an activity and process of realizing coexistence and mutual benefit between human, nature and society. As a systematic marketing process, green marketing is the necessary result of human rational choice.
出处
《山东理工大学学报(社会科学版)》
2008年第4期5-8,共4页
Journal of Shandong University of Technology(Social Sciences Edition)
关键词
和谐社会
传统营销
绿色营销
harmonious society
traditional marketing
green marketing