摘要
目前,我国乡村旅游发展面临着诸多困难,区域合作发展乡村旅游是一条可行的途径。在区域合作框架下,乡村旅游涉及许多要素和多个利益主体,构成一个复杂系统。乡村旅游的区域旅游合作组织要由政府、社区和企业三方面组成,他们分别承担不同的职能,尤其需要在区域整体基础上,建立面向游客需求的产品开发机制,以及全面参与的营销合作体系。
There are many problems in the development of rural tourism, for solving these problems, regional cooperation is a feasible way. In the regional cooperation, many factors and benefit subjects are involved in rural tourism system, which form a complex system. It is necessary to build a regional cooperation organization, which includes government, enterprises and rural community. On the basis of the whole region development, the mechanism of tourism product exploitation and marketing cooperation system are needed to be established.
出处
《改革与战略》
北大核心
2008年第7期93-95,共3页
Reformation & Strategy
关键词
乡村旅游
区域合作
机制
乡村社区
rural tourism
regional cooperation
mechanism
rural community
