刍议品牌与品牌文化

有品牌必定有品牌文化,品牌文化是品牌的决定因素。文化与品牌联系密切,品牌的一半是文化,品牌的内涵是文化,品牌以文化来增强品牌附加值。文化支撑着品牌的丰富内涵,品牌展示着其代表的独特文化魅力,文化与品牌相辅相成,相映成辉,纵观成功的企业,都十分重视品牌的文化含量,无不努力挖掘和提升产品的文化内涵。

Times competing in this brand, people has already been commensurate to a depth to the brand cognition, the brand has also had rich connotation with the fact that society economy develops ceaselessly. Have a brand to have brand culture surely, brand culture is the brand determinant. Culture contact with brand is close, the brand halves are culture, the brand connotation is culture, the brand appends value in order to coming to strengthening a brand culture. Culture is propping up rich brand connotation, the brand is showing it＇ s the distinctive culture representing charm, culture and the brand are complementing each other, setting each other off Cheng Hui, makes a general observation of successful enterprise, the culture content taking a brand seriously very, the product spirit connotation all, making great efforts to excavate and being advanced.