友邦“中国之路”背后的理性思考

1992年9月,友邦保险落户上海滩,友邦保险以其"稳健"的经营原则、"追求内涵价值"的经营目标、以及"术德兼修"的文化理念,不但改变了大陆保险业正常运作的轨迹,而且也影响了大陆保险从业人员的观念和思维。友邦的故事不仅是一部国际商业的历史,同时也记载了一群充满理想及决心的人,凭借当地人的智慧及技巧建立了一个世界性的商业机构。

September 1992, American Insurance Association （AIA） opened its branch in Shanghai China. The foundation of AIA China made a huge impact in the entire Chinese insurance market. With the business principle as ＂steadiness＂, company mission as ＂pursuing internal value＂ and corporate culture as ＂developing professionalism and integrity＂, AIA not only changed the odginal ways that Chinese insurance market operated, but also the ways that practitioners think and value. The story of AIA is not only a history of the development of global business; but also a record of a group of ambitious and determined business men who utilized their wisdom and skills to found an international financial institution