“利益相关者”理论在民间体育传承与弘扬中的应用——桂北侗乡林溪第62届花炮节成功举办的启示

Application of the "interest related party" theory in the inheritance and development of civilian sports——Inspirations from the successful holding of the 62nd firework festival in Linxi, Dongxiang, Guibei

借鉴目前"利益相关者"理论的研究成果,对广西林溪第62届"花炮节"3个主要利益相关者——政府部门、民间组织和参与者进行实地调查,解析各利益相关者的利益诉求,提出中国优秀民间体育的发展应当建立以政府引导为主,积极发挥民间组织主导作用的发展模式,加大对民间组织的培养和发展扶持力度,挖掘民间体育的文化内涵,打造精品民间体育赛事,推进民间体育文化的产业化进程。

By referring to current achievements of researches on the ＂interest related party＂ theory, the authors carfled out a field investigation on three major interest related parties in the 62^nd ＂firework festival＂ held in Linxi Guangxi, namely, government departments, civilian organizations and participants, dissected the interest demands of various interest related parties, and put forward the following opinions： for the development of excellent Chinese civilian sports, a development mode, in which the government is the main governing party and civilian organization＇s guiding function is actively exerted, should be established; attention should be paid to promoting the cultivation and development of civilian organizations; cultural connotations of civilian sports should be probed into; featured civilian sports games should be developed; the industrialization of civilian sports culture should be boosted.