安徽省经济林产品市场营销模式探讨——以安徽省世界银行贷款林业项目为例

Marketing Pattern of Nonwood Forest Products in World Bank Loan Forestry Projects in Anhui Province

安徽省通过实施世界银行贷款林业项目已累计营造经济林近2万hm2,为了帮助项目农户顺利销售其经济林产品,通过采取利用现有经济林产品营销体系和帮助农户建立合作组织、行业协会以及组建规模集中的专业交易市场等措施,建立起以市场为导向、企业为龙头、协会为桥梁的经济林产品营销体系,解决了项目农户在经济林产品销售中遇到的困难和问题,有效地促进了项目农户经济林产品的销售。在分析安徽省经济林产品营销体系建设现状的基础上,针对经济林产品营销中存在的后续加工开发、产业链的形成及管理方面的问题,从加强组织领导、整合现有资源、加大科技投入、实施品牌战略和倡导绿色营销等5个方面提出了经济林产品营销的主要措施和方法。

Nearly 20 000 hm^2 of nonwood forest trees had been planted by implement of World Bank loan forestry projects in Anhui province. In order to help farmers to sell nonwood forestry product, marketing system had been set up by using existing marketing system and helping farmers to establish cooperation organizations, associations, specialized trading market and other measures. It can solve the difficulties and problems in nonwood forest produce sales and effectively promote nonwood forest products sales. Some main measures and methods of developing nonwood forest products marketing were brought forward, from the aspects of strengthening organization and leadership, integrating existing resources, increasing science and technology investment, implementing brand strategy and advocating green marketing, according to the existing problems from subsequent processing and development, formation and management of industrial chains, based on situation of marking system establishment of nonwood forest product in Anhui Province.