摘要
研究了供电企业的宏观及微观营销环境和两者之间的联系,基于解释结构模型化技术与类决策树量化算法设计了供电企业营销环境分析系统,用实例验证了该系统,可用于指导工程实践。
This article studies the macro marketing environment, micro marketing environment, and the relationship between them. Based on the interpretative structural model（ISM） technology and quasi decision tree quantifying algorithm, a marketing environment analysis system of electric power supply enterprises is designed. The system is proved to be a guidance of actual engineering by an example.
出处
《电力需求侧管理》
北大核心
2008年第4期49-52,共4页
Power Demand Side Management
关键词
营销环境分析
解释结构模型
类决策树
marketing environment analysis
interpretatire structural model
quasi decision tree
