摘要
书籍装帧设计在书籍的出版发行过程中起着无声推销员的作用,它的好坏在一定程度上直接影响人们的购买欲。形式简洁的设计语言,高纯度的色彩艺术构成,以及有创新的整体构思形成了书籍外在形式的感召力,成为书籍装帧设计的一大特点。
Book binding design plays a role as a silent salesman in book publication and distribution. To some extent, it influences the readers' desire to purchase. This paper analyzes book binding design from the following three aspects: the concise designing language, the application of high color purity and the overall innovative designing concept.
出处
《出版科学》
CSSCI
2008年第4期40-41,39,共3页
Publishing Journal
关键词
书籍
装帧设计
简洁
色彩纯度
创新
Book Book binding design Concise Color purity Innovation