摘要
学术类图书关系到出版社的长远利益和声誉,是发行工作的重点。以学术类图书自身特殊性为出发点,从图书、渠道、读者、地域性、季节性等多方面探讨学术类图书发行应注意的要点,并结合实例提出切实可行的方法。
The academic books distribution is the core in distribution works, because it impacts the benefits and honors of the press directly. This essay points out that the essentials in the academic books＇ distribution from many parties, such as books, channels, readers, regions, seasons, etc. It also puts forward several practical methods according to living examples.
出处
《出版科学》
CSSCI
2008年第4期62-63,95,共3页
Publishing Journal
基金
上海市重点学科建设项目"上海市印刷出版重点学科"(P0501)成果之一
关键词
学术图书
发行
Academic books Distribution
