摘要
User acceptance is one of the key fundamentals for development and success of mobile commerce （m-commerce）. Based on the revised unified theory of acceptance and use of technology （UTAUT） model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UTAUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context.
User acceptance is one of the key fundamentals for development and success of mobile commerce （m-commerce）. Based on the revised unified theory of acceptance and use of technology （UTAUT） model, we described a theoretical framework that incorporates the unique characteristics of m-commerce to enhance our understanding of m-commerce acceptance and usage in China. The revised UTAUT includes the characteristics of m-commerce, inclusion and consideration of information system user satisfaction theory, and Chinese culture and context.
基金
the National Natural Science Foundation of China (No. 70602032)
