星巴克 标志性品牌的诞生与成长

Starbucks, the Emergence and the Development of a Remarkable Brand

介绍了星巴克公司以人为本的发展道路，并通过把员工放在第一位、创造城市的咖啡文化、提供独特的消费体验，以及推行本地化策略、回馈社会等方面，分析了星巴克树立标志性品牌的成功经验。

The article introduces the development process of Starbucks Coffee Company which focusing on human. Furthermore, the author analyzes the successful experience of Starbucks in building remarkable brand by means of employee first, creating city coffee culture, providing unique consumer experience, localized products and passion to improve the world,