摘要
分析了这几年整个品牌的生态环境。通过石库门上海老酒和海宝两个品牌，诠释了构思品牌形象需要整合的几个元素，并指出创意还要加上执行、加上推广才能真正成为创新。
The article analyzes the whole environment of brand in these years. By analyzing the two cases of Shi Ku Men and Haibao, the author explains that building brand image needs to intergrate several factors, then points out real creation must be combined with execution and marketing.
出处
《国际商业技术》
2008年第4期47-49,共3页
International Business & Technology
关键词
品牌形象
主题诠释
地域特征
观念价值
brand image, explaining the topic, characteristic ofregion, notion and value
