摘要
在汶川地震后社会各界纷纷解囊相助之际，提出公益行动在奉献爱心的同时也能打造品牌。同时指出，公益行动应该符合品牌形象，并长期坚持。
After the Wenchuan Earthquake, many enterprises take the active part in public welfare activities which can not only devote their love, but build their brands. The public welfare activities should be accord with the brands＇ image and be insisted for long-term.
出处
《国际商业技术》
2008年第4期54-56,共3页
International Business & Technology
关键词
公益行动
品牌营销
品牌形象
长期坚持
public welfare activities, brand marketing, brands＇ image, insist for long-term
