医药传媒的特征、作用及其发展策略初探

Surveying the Characteristic,Action and Developing Strategy of Medical Media.

随着生物医学时代来临,医药信息量不断增加,医药信息的供求双方的鸿沟也不断增大。医药传媒作为传播医药信息的渠道和载体,以其自身客观性、规范性、公众性、公益性等特征,在医药领域里信息传播者和受众间沟通交流中发挥着巨大的作用。文章通过对医药传媒的定义及分类的探索,进一步分析了医药传媒的作用及其机制,为医药传媒的发展提出了一些建议。

Both the amount of medical infomation and the gap between its suppliers and demanders keep increasing. As a channel and carrier to spread medical information, characterized as objective, normative, public and non - profit, medical media plays an important role in communicating between the communicators and audience. By surveying the medical media＇s definition and its classification, the action and mechanism of medical media are analyzed, and suggestions are put forward to develop the medical media.