摘要
从最有价值客户和客户关系生命周期两方面出发,阐述对最有价值客户的生命周期进行管理,从而实现提高最有价值客户生命周期管理的有效性。
The paper depicts on how to manage the life cycle of the most valuable customer from two aspects, i.e. the most valuable customer and the life cycle of customer relationship in order to improve the life cycle management of the most valuable customer.
出处
《物流技术》
2008年第7期34-36,共3页
Logistics Technology
关键词
最有价值客户
客户关系生命周期
客户关系管理
the most valuable customer
life cycle of customer relationship
customer rela-tionship management
