电子商务环境下体育消费者行为的分析

Analysis on Sport Consumption Behavior under the Environment of E-commerce

在电子商务时代,引入体育电子商务,并通过对体育电子商务形成、现状和环境以及在这种环境下体育消费者所发生的变化,为发展体育市场的营销并为体育电子商务的发展提供对策。

In electronic commerce times, this paper introduces into sports electronic commerce, discusses the form, condition and environment of sports electronic commerce. The main purpose is to provide the suggestions for development of sport electronic commerce and sport market operation.