以“阳光体育活动”为契机的网络媒体新闻传播研究

Research on Network News Media Dissemination Based on Sunshine Sport Activity

自"阳光体育活动"启动以来,报纸、广播、电视、网络等大众传播媒体都对其进行了报道,尤其是网络媒体对于它的报道更体现了全面性、连续性等特点。本文结合"阳光体育活动"的启动、开展情况,从传播主体、传播内容、传播对象、传播媒介以及传播效果等传播要素出发,结合网络媒体的优势和弊端,对其新闻传播进行分析。

Since the sunshine sports started, newspapers, radios, televisions, internet and other mass media have reported them, especially internet media for its reporting with comprehensiveness and continuity character. This paper, combining with start of sunshine sports, from the main transmission and dissemination of content, communication objects, the dissemination media and the dissemination of results and other elements of communication, combining the advantages of the online media and disadvantages makes analysis on news media.