摘要
电子竞技被确定为国家体育总局正式开展的第99个体育项目的四年来,有关部门对于电子竞技的本质特征认识不清,对该产业的迅猛发展和对其他产业的带动作用估计不足,造成该项目市场化进度迟缓,产业化程度滞后,特别是有关部门对电子竞技存在缺位管理和错位管理。本文试图对目前我国体育电子竞技运动市场化及产业化所存在的问题作阐述并提出相关对策。
E -sports have been identified as the launching of the State Sports General Administration of the 99 sports in the past four years, our concerned departments have no clear idea on essential characteristics of E - sport, underestimates its rapid development and causes the slow progress of the market, the degree of backward industries, in particular the departments concerned of the existence of e -sports management and the absence of dislocation management. This paper attempts to present the Chinese sports E - sports market and the industrialization of the existence of problems and puts forward relevant countermeasures.
出处
《体育科技文献通报》
2008年第9期90-92,共3页
Bulletin of Sport Science & Technology
关键词
电子竞技
市场
管理
产业化
E - sport
market
management
industrialization